1) The 7 Elements of Design

The 7 Elements of Design are what graphic designers use as building blocks to compose a successful creation.

2) The Golden Ratio

The Golden Ratio has been used for centuries, from the Pyramids in Giza to the Parthenon in Athens; from Michelangelo’s The Creation of Adam on the ceiling of the Sistine Chapel to Da Vinci’s Mona Lisa; and even the Pepsi logo

3) Emotional Design

Designers aim to reach users on three cognitive levels - visceral, behavioural and reflective. Focusing on the user's response - which is naturally emotional - will help you when it comes to constructing your design and choosing certain colours, fonts and imagery.

4) Hierarchy

The Visual Hierarchy refers to the way information appears on a page, and its purpose in user interface design is to simplify the process of understanding the information.

1) Fonts

Using too many fonts can make it difficult to understand the design. Fonts create a visual representation of your brand so it’s important to keep them to a minimum, making your brand more recognisable for customers.

2) Choosing a website designer

Some things to keep in mind when choosing someone to build and design your website:

1) What experience have they had?
2) Are they quality focused?
3) Do they take security into account?
4) Can they adapt to your needs?
5) Can you rely on them?

You can definitely rely on us send us a message or email: info@yellowslatedesign.com

3) Choosing colours

A great tip for graphic designers is to use a consistent colour palette throughout your design. In most instances, it's more visually pleasing than extreme contrast.

4) White Space

The power of white space. People can misinterpret the use of white space as ‘boring’ and ‘lazy’, but any designer knows how important it is! There are different types of white space, which should be used in different instances.

5) Lettering

Letter spacing is really important as not only does it improve readability, but gives different looks and feels to a design. Evaluate how close/far away your letters are away from each other, and if the text is easy to read.

6) Alignment

You should pay attention to detail when it comes to alignment in your designs. If something is out of place, it can completely change the viewer's perception of the piece.

Have a read through some of our reviews!

Meet the face behind Yellow Slate Design, Xander Campbell! Xander graduated from Robert Gordon University with a Honours Degree in Graphic design. He founded Yellow Slate Design in Glasgow in 2016, but is originally from Stornoway in the Outer Hebrides.

Meet Csilla Kozma, our photographer. Csilla graduated from UWS with a Honours Degree in Photography. Csilla is a still life and advertising photographer. Her extensive experience means she has a portfolio of work across many genres. Working for a combination of Commercial, Advertising and Editorial clients; her style is clean cut, colourful and punchy. Csilla is always adaptable and able to meet any specific brief or client requirements

Meet Thom, our Studio Assistant. Thom is currently studying Product Design at City of Glasgow College and is from Paisley, Scotland.

Meet Iben, our Junior Graphic Designer! She has an honour's degree in Communication Design from Robert Gordon University. Iben is originally from the Scottish Borders.

Our meeting room showcases just some of the things we’re capable of designing and printing for our clients in the studio. Global companies such as German Donner Kebab and Choppaluna have a place on our wall along with local companies based in Paisley and the rest of the UK. Next time you’re in be sure to have a look and see what other companies you recognise, yours could be next!